At General Motors, those folks holding the reins are really a funny bunch. They launch some grand scheme to enter Europe’s competitive luxury automotive market with their Cadillac brand.
After GM’s latest fiasco with Kroymans, a Dutch distributor before declaring bankruptcy last year, sold Cadillacs in Europe the U.S. automaker will now open its own company, called “Cadillac Europe” that will import, distribute and market a selected range of models specified for the European market.
Cadillac general manager, Bryan Nesbitt says that “Europe is an important market for Cadillac and re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness”
This is correct that most of the Europeans have associated Cadillac’s “import exclusiveness” with products like the now discontinued BLS that was a re-skined Saab 9-3 which in turn was heavily based on the Opel Vectra.
Cadillac will definitely give Europeans a taste of their latest products including the CTS Coupe at the Geneva Motor Show, that is going to arrive in North American showrooms this summer and this fall in Europe and the new CTS Sport Sedan, CTS Sport Wagon, the range-topping 556HP CTS-V, the SRX crossover and the “oh so European” Escalade Hybrid.
Nothing can say right now on any diesel or displacement gasoline engines. But we can say that Cadillacs will continue to be a more rare sight on European roads.
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